Overview
This project aims to rebrand the unique, ever-changing RISD Museum, located in the heart of the Rhode Island School of Design. The museum is both modern and classic, presenting from ancient artifacts to student's contemporary pieces; the goal of this rebranding project is to capture the intersection of new and old, in a minimalistic and bold manner.
TIMELINE
Oct 7 - Dec 9 2021
(9 weeks)
TOOLS
Illustrator
InDesign
Photoshop
After Effects
Procreate
SKILLS
Identity design
Research
Branding
Ideation and sketching
Graphic design
Mock-ups
Animation
Book binding
The rebranded logo is constructed with 3 arches, positioned inside a square to represent the letters R and M, for RISD Museum. The design is minimalistic and modern while incorporating arches–a more classical element; this represents the RISD Museum’s style and principles: a timeless unity of past and present.
Current RISD Museum logo
Alternative designs based on the letters R and M, and the museum's architecture
The stationery set comes in 2 versions, black & white and colored. The orange and blue are derived from the RISD museum's building. The arches from the logo are used as a design element, both functional and decorative; the arch on the letter is located where the trifold would be, and the arch on the envelope is where the stamp would be.
The museum posters display the museum objects using the arches from the logo. The ancient objects are intertwined in a modern and minimal fashion to encapsulate the past and present into a visual display.
Alternative poster designs
Museum website page mock-ups: homepage, exhibition & events gallery, and artwork information page.
Logo animation
Merchandise mock-ups
Identity Manual
[Use the arrows to scroll through the booklet]
